Southern Illinois University Edwardsville Men's Tennis

CoomerJason Jason Coomer was named the Deputy Athletic Director in September 2016 and will continue to have oversight in SIUE's External Affairs. In addition, he will broaden his managerial role supervising student-welfare areas of athletic training, medical, strength and conditioning units. He previously had been the Senior Associate Director of Athletics for External Affairs since 2012. He has direct oversight of SIUEs corporate partnership program, marketing, ticketing, licensing, sports information, and broadcasting. Coomer serves as the program administrator for mens basketball, wrestling, and mens and womens tennis. Coomer joined an elite group in 2015 as a member of the NCAA Wrestling Rules Committee. He is one of four members from the NCAA Division I level. Responsible for assessment, design, and management of SIUE Athletics Strategic Plan, Objectives & Priorities, Coomer is responsible for leading all facets of Athletics Development, including the Cougar Excellence Fund, major gifts and planned giving. Coomers efforts have resulted in SIUE Athletics expanding its brand and broadening its base as a member of the Ohio Valley Conference as well as an associate member of the Missouri Valley Conference in mens soccer and the Southern Conference (SoCon) in wrestling. While also serving as the mens tennis coach from 2011-2015, Coomer has been the chair of the search committee for two of the brightest new faces in the SIUE Athletic Department in mens basketball Head Coach Jon Harris and wrestling Head Coach Jeremy Spates. Under Coomers leadership, SIUE Athletics has undertaken numerous marketing and social media ventures. He entered into a new agreement with PrestoSports.com to launch siuecougars.com, the Departments official website. He also oversaw the launch of SIUEs first-ever online merchandise store shopsiuecougars.com. SIUE enjoyed  a record-setting year in royalties through merchandising in 2015. In FY14, merchandise royalties increased by 18 percent, yielding a total retail impact of $674,000. Coomer has been very active in promoting the sales of SIUE merchandise to local and national retailers with SIUE licensing revenue hitting an all-time high during his tenure. He also is responsible for oversight of SIUEs apparel and equipment agreements, including adidas. Coomer negotiated SIUE Athletics first direct apparel relationship with adidas. The relationship included all 16 of SIUE sports and provided for more than $300,000 in additional product to the department. He worked directly with University Purchasing to ensure proper RFP (Request for Proposal) procedures in addition to state purchasing laws were followed. Coomer implemented online ticket sales for the first time in Department history. The result was the first mens basketball sellout in 25 years. A member of the National Association of Collegiate Marketing Administrators (NACMA) and a committee member and guest writer for the NACMA Online Library, Coomer completed the prestigious Sports Management Institute (SMI) executive program in 2013. He also serves as a member of the advisory board for WSIE radio, the flagship station for SIUE Athletics. Coomer came to SIUE in 2008 from DePaul University, where he served as the assistant director of marketing and licensing/Blue Crew adviser from 2005 to 2008. He served as DePauls assistant director of ticket sales and operations from 2003 to 2005. While at DePaul, Coomer generated marketing plans for men's soccer, women's soccer, women's basketball and softball, including all print and electronic media, as well as radio campaigns. Coomer's efforts also included successful student marketing campaigns targeting increased attendance at various athletic contests. Coomer worked in event management and ticketing while serving as a graduate assistant at The Ohio State University during the 2002-2003 athletic year. Coomer, who played tennis as a student-athlete at the University of Southern Indiana (USI), earned a bachelor's in social science education in 2001 from USI and a master's in sports management at The Ohio State University in 2003.